Soap opera

A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originated from radio dramas' original sponsorship by soap manufacturers. The term was preceded by ''horse opera'', a derogatory term for low-budget Westerns. Some authorities exclude short-running serial dramas from their definition.

BBC Radio's ''The Archers'', first broadcast in 1950, is the world's longest-running soap opera. The longest-running television soap opera is ''Coronation Street'', which was first broadcast on ITV in 1960.

According to Albert Moran, one of the defining features that make a television program a soap opera is "that form of television that works with a continuous open narrative. Each episode ends with a promise that the storyline is to be continued in another episode". In 2012, ''Los Angeles Times'' columnist Robert Lloyd wrote of daily dramas: }}

Soap opera storylines run concurrently, intersect and lead into further developments. An individual episode of a soap opera will generally switch between several concurrent narrative threads that may at times interconnect and affect one another or may run entirely independent to each other. Episodes may feature some of the show's storylines, but not always all of them. Especially in daytime serials and those that are broadcast each weekday, there is some rotation of both storyline and actors, so any given storyline or actor will appear in some but usually not all of a week's worth of episodes. Soap operas seldom conclude all their storylines at the same time. When one story thread ends, there are several others at differing stages of development. Soap opera episodes typically end on some sort of cliffhanger, as does the season finale (if a soap incorporates a break between seasons), the tension only to be resolved when the show returns for the start of a new yearly broadcast.

Evening soap operas and those that air at a rate of one episode per week are more likely to feature the entire cast in each episode and present all storylines. Evening soap operas and serials that run for only part of the year tend to bring things to a dramatic end-of-season cliffhanger.

In 1976, ''Time'' magazine described American daytime television as "TV's richest market", noting the loyalty of the soap opera fan base and the expansion of several half-hour series into hour-long broadcasts in order to maximise advertising revenues. At that time, many prime time series lost money, while daytime serials earned profits several times more than their production costs. The issue's cover notably featured its first daytime soap stars, Bill Hayes and Susan Seaforth Hayes of ''Days of Our Lives'', a married couple whose onscreen and real-life romance was widely covered by both the soap opera magazines and the mainstream press at large. Provided by Wikipedia