The brand minset
The Brand Mindset, Ed.1, Cet.1.
The Brand Mindset : Bagaimana Perusahaan-Perusahaan Seperti Starbucks, Whirlpool, dan Hallmark, Menjadi Merek Sejati dan Rahasia-Rahasia Lain dari Keberhasilan Pemerekan
The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success