Positioning The battle for your mind
Positioning: the battle for your mind.
Perang Pemasaran
Asal-usul Merek
Focus: Masa Depan Perusahaan Anda Ditentukan oleh Fokus
The Fall of Advertising a the Rise of PR: Inilah Akhir Era Dominasi Periklanan Sekarang Merek-merek Besar dibangun Dengan PR
Mengatur Posisi
The Eleventh (11) Immutable Laws of Internet Branding
Positioning: The Battle for Your Mind, Ed. 1, Edisi Ulang Tahun ke 20
Fokus: The Future of Your Company Depends On It
The Twenty Two Immutable Laws of Marketing; violate them at your own risk