Advertising ; Principles and Practice, 3rd Ed.

Planning for R.O.I : Effective Advertising Strategy

Consumer Behavior

Advertising : Principles & Practice, 4th. Ed.

Advertising; Principles & Practice, 6th Ed.

Planning for R.O.I : Effective Advertising Strategy

Advertising : Principles & Practice, 4th. Ed.

Consumer Behavior

Advertising ; Principles and Practice, 3rd Ed.

Advertising; Principles & Practice, 6th Ed.