Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementational, and Control. Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementational, and Control. Prentice Hall, 1991.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementational, and Control. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.