APA (7th ed.) Citation

Cravens, D. W. (1997). Strategic Marketing. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. Irwin, 1997.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing. Irwin, 1997.

Warning: These citations may not always be 100% accurate.