Kotler, P. Marketing Management: Analysis, Planning, Implementational, and Control. Prentice Hall.
Style de citation Chicago (17e éd.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementational, and Control. Prentice Hall.
Style de citation MLA (8e éd.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementational, and Control. Prentice Hall.
Attention : ces citations peuvent ne pas être correctes à 100%.