Marketing Management: Analysis, Planning, Implementational, and Control

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Main Author:	Philip Kotler
Format:	TEXT
Published:	Prentice Hall
Subjects:	About this title: This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thi
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id	amikomlib-101
record_format	oai_dc
spelling	amikomlib-1012016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Management: Analysis, Planning, Implementational, and ControlPhilip KotlerAbout this title: This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thiPrentice HallTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	About this title: This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thi
spellingShingle	About this title: This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thi Philip Kotler Marketing Management: Analysis, Planning, Implementational, and Control
description
format	TEXT
author	Philip Kotler
author_facet	Philip Kotler
author_sort	Philip Kotler
title	Marketing Management: Analysis, Planning, Implementational, and Control
title_short	Marketing Management: Analysis, Planning, Implementational, and Control
title_full	Marketing Management: Analysis, Planning, Implementational, and Control
title_fullStr	Marketing Management: Analysis, Planning, Implementational, and Control
title_full_unstemmed	Marketing Management: Analysis, Planning, Implementational, and Control
title_sort	marketing management: analysis, planning, implementational, and control
publisher	Prentice Hall
publishDate
_version_	1742475195772305408

Marketing Management: Analysis, Planning, Implementational, and Control

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