Marketing Strategy: a Decision-Focused Approach

Marketing Strategy: a Decision-Focused Approach

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Bibliographic Details
Main Author: Orville C. Walker, Jr.
Format: TEXT
Published: Irwin
Subjects:
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning pro
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