APA (7th ed.) Citation

Harper W. Boyd, J. Marketing Strategy: A Decision-Focused Approach. Irwin.

Chicago Style (17th ed.) Citation

Harper W. Boyd, Jr. Marketing Strategy: A Decision-Focused Approach. Irwin.

MLA (8th ed.) Citation

Harper W. Boyd, Jr. Marketing Strategy: A Decision-Focused Approach. Irwin.

Warning: These citations may not always be 100% accurate.