Strategic Marketing

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Main Author:	David W. Cravens
Format:	TEXT
Published:	McGraw Hill
Subjects:	About this title: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, includ
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id	amikomlib-1066
record_format	oai_dc
spelling	amikomlib-10662016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic MarketingDavid W. CravensAbout this title: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, includMcGraw HillTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	About this title: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, includ
spellingShingle	About this title: Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, includ David W. Cravens Strategic Marketing
description
format	TEXT
author	David W. Cravens
author_facet	David W. Cravens
author_sort	David W. Cravens
title	Strategic Marketing
title_short	Strategic Marketing
title_full	Strategic Marketing
title_fullStr	Strategic Marketing
title_full_unstemmed	Strategic Marketing
title_sort	strategic marketing
publisher	McGraw Hill
publishDate
_version_	1742475209091317760

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