| id |
amikomlib-1074 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-10742016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTADirect Marketing: An Integrated ApproachWilliam J. McDonaldCombining the authors own direct marketing experience with cases, information published in business periodicals, market strategy and marketing management, this text provides comprehensive coverage of direct marketing for under- and postgraduate level studIrwinTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Combining the authors own direct marketing experience with cases, information published in business periodicals, market strategy and marketing management, this text provides comprehensive coverage of direct marketing for under- and postgraduate level stud |
| spellingShingle |
Combining the authors own direct marketing experience with cases, information published in business periodicals, market strategy and marketing management, this text provides comprehensive coverage of direct marketing for under- and postgraduate level stud William J. McDonald Direct Marketing: An Integrated Approach |
| description |
|
| format |
TEXT |
| author |
William J. McDonald |
| author_facet |
William J. McDonald |
| author_sort |
William J. McDonald |
| title |
Direct Marketing: An Integrated Approach |
| title_short |
Direct Marketing: An Integrated Approach |
| title_full |
Direct Marketing: An Integrated Approach |
| title_fullStr |
Direct Marketing: An Integrated Approach |
| title_full_unstemmed |
Direct Marketing: An Integrated Approach |
| title_sort |
direct marketing: an integrated approach |
| publisher |
Irwin |
| publishDate |
|
| _version_ |
1742475211033280512 |