APA (7th ed.) Citation

Cravens, D. W. Strategic Marketing Management Cases, 6e. McGraw Hill.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing Management Cases, 6e. McGraw Hill.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing Management Cases, 6e. McGraw Hill.

Warning: These citations may not always be 100% accurate.