Strategic Marketing Management Cases, 6e

Strategic Marketing Management Cases, 6e

Saved in:
Bibliographic Details
Main Author: David W. Cravens
Format: TEXT
Published: McGraw Hill
Subjects:
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing man
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
id amikomlib-1084
record_format oai_dc
spelling amikomlib-10842016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic Marketing Management Cases, 6eDavid W. CravensStrategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing man
spellingShingle Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing man
David W. Cravens
Strategic Marketing Management Cases, 6e
description
format TEXT
author David W. Cravens
author_facet David W. Cravens
author_sort David W. Cravens
title Strategic Marketing Management Cases, 6e
title_short Strategic Marketing Management Cases, 6e
title_full Strategic Marketing Management Cases, 6e
title_fullStr Strategic Marketing Management Cases, 6e
title_full_unstemmed Strategic Marketing Management Cases, 6e
title_sort strategic marketing management cases, 6e
publisher McGraw Hill
publishDate
_version_ 1742475213890650112

Similar Items