Principles of Marketing

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Main Author:	Philip Kotler
Format:	TEXT
Published:	Prentice Hall
Subjects:	For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships f
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id	amikomlib-109
record_format	oai_dc
spelling	amikomlib-1092016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAPrinciples of MarketingPhilip KotlerFor the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships fPrentice HallTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships f
spellingShingle	For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships f Philip Kotler Principles of Marketing
description
format	TEXT
author	Philip Kotler
author_facet	Philip Kotler
author_sort	Philip Kotler
title	Principles of Marketing
title_short	Principles of Marketing
title_full	Principles of Marketing
title_fullStr	Principles of Marketing
title_full_unstemmed	Principles of Marketing
title_sort	principles of marketing
publisher	Prentice Hall
publishDate
_version_	1742475215164669952

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