Global Marketing Foreign Entry, Local Marketing, and Global Management

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Main Author: jhony K. Johansson
Format: TEXT
Published: The Dryden Press
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spelling amikomlib-11472016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing Foreign Entry, Local Marketing, and Global Managementjhony K. JohanssonGlobal Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs toThe Dryden PressTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to
spellingShingle Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to
jhony K. Johansson
Global Marketing Foreign Entry, Local Marketing, and Global Management
description
format TEXT
author jhony K. Johansson
author_facet jhony K. Johansson
author_sort jhony K. Johansson
title Global Marketing Foreign Entry, Local Marketing, and Global Management
title_short Global Marketing Foreign Entry, Local Marketing, and Global Management
title_full Global Marketing Foreign Entry, Local Marketing, and Global Management
title_fullStr Global Marketing Foreign Entry, Local Marketing, and Global Management
title_full_unstemmed Global Marketing Foreign Entry, Local Marketing, and Global Management
title_sort global marketing foreign entry, local marketing, and global management
publisher The Dryden Press
publishDate
_version_ 1742475229169451008