Global Marketing Foreign Entry, Local Marketing, and Global Management

Global Marketing Foreign Entry, Local Marketing, and Global Management

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Bibliographic Details
Main Author: jhony K. Johansson
Format: TEXT
Published: The Dryden Press
Subjects:
Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to
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