APA (7th ed.) Citation

Bitner, M. J. Services Marketing: Integrating Customer Focus Across The Firm. Irwin.

Chicago Style (17th ed.) Citation

Bitner, Mary Jo. Services Marketing: Integrating Customer Focus Across The Firm. Irwin.

MLA (8th ed.) Citation

Bitner, Mary Jo. Services Marketing: Integrating Customer Focus Across The Firm. Irwin.

Warning: These citations may not always be 100% accurate.