| id |
amikomlib-1154 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-11542016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAServices Marketing: Integrating Customer Focus Across The FirmMary Jo BitnerServices Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text oIrwinTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Services Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text o |
| spellingShingle |
Services Marketing, 3rd Edition, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text o Mary Jo Bitner Services Marketing: Integrating Customer Focus Across The Firm |
| description |
|
| format |
TEXT |
| author |
Mary Jo Bitner |
| author_facet |
Mary Jo Bitner |
| author_sort |
Mary Jo Bitner |
| title |
Services Marketing: Integrating Customer Focus Across The Firm |
| title_short |
Services Marketing: Integrating Customer Focus Across The Firm |
| title_full |
Services Marketing: Integrating Customer Focus Across The Firm |
| title_fullStr |
Services Marketing: Integrating Customer Focus Across The Firm |
| title_full_unstemmed |
Services Marketing: Integrating Customer Focus Across The Firm |
| title_sort |
services marketing: integrating customer focus across the firm |
| publisher |
Irwin |
| publishDate |
|
| _version_ |
1742475230953078784 |