Advertising and Promotion: an Integrated Marketing Communications Perspective

Advertising and Promotion: an Integrated Marketing Communications Perspective

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Main Author: Michael A. Belch
Format: TEXT
Published: McGraw Hill
Subjects:
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers,a
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spelling amikomlib-11662016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and Promotion: an Integrated Marketing Communications PerspectiveMichael A. BelchThe field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers,aMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers,a
spellingShingle The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers,a
Michael A. Belch
Advertising and Promotion: an Integrated Marketing Communications Perspective
description
format TEXT
author Michael A. Belch
author_facet Michael A. Belch
author_sort Michael A. Belch
title Advertising and Promotion: an Integrated Marketing Communications Perspective
title_short Advertising and Promotion: an Integrated Marketing Communications Perspective
title_full Advertising and Promotion: an Integrated Marketing Communications Perspective
title_fullStr Advertising and Promotion: an Integrated Marketing Communications Perspective
title_full_unstemmed Advertising and Promotion: an Integrated Marketing Communications Perspective
title_sort advertising and promotion: an integrated marketing communications perspective
publisher McGraw Hill
publishDate
_version_ 1742475233756971008

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