Advertising and Promotion: an Integrated Marketing Communications Perspective

Advertising and Promotion: an Integrated Marketing Communications Perspective

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Bibliographic Details
Main Author: Michael A. Belch
Format: TEXT
Published: McGraw Hill
Subjects:
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers,a
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