Marketing Management: Knowledge and Skills

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Main Author: J. Paul Peter
Format: TEXT
Published: McGraw Hill
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id amikomlib-1175
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spelling amikomlib-11752016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Management: Knowledge and SkillsJ. Paul PeterMarketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and ma
spellingShingle Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and ma
J. Paul Peter
Marketing Management: Knowledge and Skills
description
format TEXT
author J. Paul Peter
author_facet J. Paul Peter
author_sort J. Paul Peter
title Marketing Management: Knowledge and Skills
title_short Marketing Management: Knowledge and Skills
title_full Marketing Management: Knowledge and Skills
title_fullStr Marketing Management: Knowledge and Skills
title_full_unstemmed Marketing Management: Knowledge and Skills
title_sort marketing management: knowledge and skills
publisher McGraw Hill
publishDate
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