APA (7th ed.) Citation

Weigold, M. F. Contemporary Advertising and Integrated Marketing Communications. McGraw Hill.

Chicago Style (17th ed.) Citation

Weigold, Michael F. Contemporary Advertising and Integrated Marketing Communications. McGraw Hill.

MLA (8th ed.) Citation

Weigold, Michael F. Contemporary Advertising and Integrated Marketing Communications. McGraw Hill.

Warning: These citations may not always be 100% accurate.