APA (7th ed.) Citation

Belch, G. E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.

MLA (8th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.

Warning: These citations may not always be 100% accurate.