Advertising and Promotion : An Integrated Marketing Communications Perspective

Advertising and Promotion : An Integrated Marketing Communications Perspective

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Bibliographic Details
Main Author: George E Belch
Format: TEXT
Published: McGraw Hill
Subjects:
As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumer
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spelling amikomlib-12362016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and Promotion : An Integrated Marketing Communications PerspectiveGeorge E BelchAs the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumerMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumer
spellingShingle As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumer
George E Belch
Advertising and Promotion : An Integrated Marketing Communications Perspective
description
format TEXT
author George E Belch
author_facet George E Belch
author_sort George E Belch
title Advertising and Promotion : An Integrated Marketing Communications Perspective
title_short Advertising and Promotion : An Integrated Marketing Communications Perspective
title_full Advertising and Promotion : An Integrated Marketing Communications Perspective
title_fullStr Advertising and Promotion : An Integrated Marketing Communications Perspective
title_full_unstemmed Advertising and Promotion : An Integrated Marketing Communications Perspective
title_sort advertising and promotion : an integrated marketing communications perspective
publisher McGraw Hill
publishDate
_version_ 1742475254808182784

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