Advertising and Promotion : An Integrated Marketing Communications Perspective
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| Μορφή: | TEXT |
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McGraw Hill
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amikomlib-12372016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and Promotion : An Integrated Marketing Communications PerspectiveMichael E BelchAs the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumerMcGraw HillTEXT |
| institution |
Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumer |
| spellingShingle |
As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumer Michael E Belch Advertising and Promotion : An Integrated Marketing Communications Perspective |
| description |
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| format |
TEXT |
| author |
Michael E Belch |
| author_facet |
Michael E Belch |
| author_sort |
Michael E Belch |
| title |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_short |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_full |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_fullStr |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_full_unstemmed |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_sort |
advertising and promotion : an integrated marketing communications perspective |
| publisher |
McGraw Hill |
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| _version_ |
1742475255013703680 |