APA (7th ed.) Citation

Alsem, K. J. Strategic Marketing: An applied Perspective. McGraw Hill.

Chicago Style (17th ed.) Citation

Alsem, Karel Jan. Strategic Marketing: An Applied Perspective. McGraw Hill.

MLA (8th ed.) Citation

Alsem, Karel Jan. Strategic Marketing: An Applied Perspective. McGraw Hill.

Warning: These citations may not always be 100% accurate.