Strategic Marketing : An applied Perspective
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amikomlib-12392016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAStrategic Marketing : An applied PerspectiveKarel Jan AlsemStrategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a McGraw HillTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a |
| spellingShingle |
Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a Karel Jan Alsem Strategic Marketing : An applied Perspective |
| description |
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| format |
TEXT |
| author |
Karel Jan Alsem |
| author_facet |
Karel Jan Alsem |
| author_sort |
Karel Jan Alsem |
| title |
Strategic Marketing : An applied Perspective |
| title_short |
Strategic Marketing : An applied Perspective |
| title_full |
Strategic Marketing : An applied Perspective |
| title_fullStr |
Strategic Marketing : An applied Perspective |
| title_full_unstemmed |
Strategic Marketing : An applied Perspective |
| title_sort |
strategic marketing : an applied perspective |
| publisher |
McGraw Hill |
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| _version_ |
1742475255431036928 |