Global Marketing : Foreign Entry, Lokal Marketing and Global Management

Global Marketing : Foreign Entry, Lokal Marketing and Global Management

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Main Author: Johny K. Johansson
Format: TEXT
Published: McGraw Hill
Subjects:
Johanssons Global Marketing, 4/e, utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
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id amikomlib-1255
record_format oai_dc
spelling amikomlib-12552016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing : Foreign Entry, Lokal Marketing and Global ManagementJohny K. JohanssonJohanssons Global Marketing, 4/e, utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Johanssons Global Marketing, 4/e, utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
spellingShingle Johanssons Global Marketing, 4/e, utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
Johny K. Johansson
Global Marketing : Foreign Entry, Lokal Marketing and Global Management
description
format TEXT
author Johny K. Johansson
author_facet Johny K. Johansson
author_sort Johny K. Johansson
title Global Marketing : Foreign Entry, Lokal Marketing and Global Management
title_short Global Marketing : Foreign Entry, Lokal Marketing and Global Management
title_full Global Marketing : Foreign Entry, Lokal Marketing and Global Management
title_fullStr Global Marketing : Foreign Entry, Lokal Marketing and Global Management
title_full_unstemmed Global Marketing : Foreign Entry, Lokal Marketing and Global Management
title_sort global marketing : foreign entry, lokal marketing and global management
publisher McGraw Hill
publishDate
_version_ 1742475259265679360

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