Global Marketing : Foreign Entry, Lokal Marketing and Global Management

Global Marketing : Foreign Entry, Lokal Marketing and Global Management

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Bibliographic Details
Main Author: Johny K. Johansson
Format: TEXT
Published: McGraw Hill
Subjects:
Johanssons Global Marketing, 4/e, utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
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