Corporate Communication

Corporate Communication

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Bibliographic Details
Main Author:	Paul A. Argenti
Format:	TEXT
Published:	McGraw Hill
Subjects:	Synopsis: 1. The Changing Environment for BusinessCase: Arthur Andersen2. Communicating StrategicallyCase: Carson Containers3. An Overview of the Corporate Communication FunctionCase: Dell Computer Corporation4. Identity, Image and ReputationCase: Muzak5.
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