Consumer Behavior and Marketing Strategy, 8e
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amikomlib-13332016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAConsumer Behavior and Marketing Strategy, 8eJ. Paul PeterConsumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of ConsMcGraw HillTEXT |
| institution |
Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Cons |
| spellingShingle |
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Cons J. Paul Peter Consumer Behavior and Marketing Strategy, 8e |
| description |
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| format |
TEXT |
| author |
J. Paul Peter |
| author_facet |
J. Paul Peter |
| author_sort |
J. Paul Peter |
| title |
Consumer Behavior and Marketing Strategy, 8e |
| title_short |
Consumer Behavior and Marketing Strategy, 8e |
| title_full |
Consumer Behavior and Marketing Strategy, 8e |
| title_fullStr |
Consumer Behavior and Marketing Strategy, 8e |
| title_full_unstemmed |
Consumer Behavior and Marketing Strategy, 8e |
| title_sort |
consumer behavior and marketing strategy, 8e |
| publisher |
McGraw Hill |
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| _version_ |
1742475278996733952 |