Consumer Behavior and Marketing Strategy, 8e
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amikomlib-13342016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAConsumer Behavior and Marketing Strategy, 8eJerry C. OlsonConsumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of ConsMcGraw HillTEXT |
| institution |
Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Cons |
| spellingShingle |
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Cons Jerry C. Olson Consumer Behavior and Marketing Strategy, 8e |
| description |
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| format |
TEXT |
| author |
Jerry C. Olson |
| author_facet |
Jerry C. Olson |
| author_sort |
Jerry C. Olson |
| title |
Consumer Behavior and Marketing Strategy, 8e |
| title_short |
Consumer Behavior and Marketing Strategy, 8e |
| title_full |
Consumer Behavior and Marketing Strategy, 8e |
| title_fullStr |
Consumer Behavior and Marketing Strategy, 8e |
| title_full_unstemmed |
Consumer Behavior and Marketing Strategy, 8e |
| title_sort |
consumer behavior and marketing strategy, 8e |
| publisher |
McGraw Hill |
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| _version_ |
1742475279224274944 |