New Products Management, 9e

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Main Author:	Anthonny Di Benedetto
Format:	TEXT
Published:	McGraw Hill
Subjects:	This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the bene
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id	amikomlib-1358
record_format	oai_dc
spelling	amikomlib-13582016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTANew Products Management, 9eAnthonny Di BenedettoThis updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the beneMcGraw HillTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the bene
spellingShingle	This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the bene Anthonny Di Benedetto New Products Management, 9e
description
format	TEXT
author	Anthonny Di Benedetto
author_facet	Anthonny Di Benedetto
author_sort	Anthonny Di Benedetto
title	New Products Management, 9e
title_short	New Products Management, 9e
title_full	New Products Management, 9e
title_fullStr	New Products Management, 9e
title_full_unstemmed	New Products Management, 9e
title_sort	new products management, 9e
publisher	McGraw Hill
publishDate
_version_	1742475285092106240

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