Principles Of Advertising & IMC

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Main Author:	Tom Duncan
Format:	TEXT
Published:	McGraw Hill
Subjects:	Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan?s text presents the
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id	amikomlib-1392
record_format	oai_dc
spelling	amikomlib-13922016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAPrinciples Of Advertising & IMCTom DuncanPrinciples of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan?s text presents the McGraw HillTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan?s text presents the
spellingShingle	Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan?s text presents the Tom Duncan Principles Of Advertising & IMC
description
format	TEXT
author	Tom Duncan
author_facet	Tom Duncan
author_sort	Tom Duncan
title	Principles Of Advertising & IMC
title_short	Principles Of Advertising & IMC
title_full	Principles Of Advertising & IMC
title_fullStr	Principles Of Advertising & IMC
title_full_unstemmed	Principles Of Advertising & IMC
title_sort	principles of advertising & imc
publisher	McGraw Hill
publishDate
_version_	1742475294245126144

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