Advertising and Promotion : An Integrated Marketing Communications Perspective
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amikomlib-14032016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and Promotion : An Integrated Marketing Communications PerspectiveMichael A. Belch-McGraw HillTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
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| spellingShingle |
- Michael A. Belch Advertising and Promotion : An Integrated Marketing Communications Perspective |
| description |
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| format |
TEXT |
| author |
Michael A. Belch |
| author_facet |
Michael A. Belch |
| author_sort |
Michael A. Belch |
| title |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_short |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_full |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_fullStr |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_full_unstemmed |
Advertising and Promotion : An Integrated Marketing Communications Perspective |
| title_sort |
advertising and promotion : an integrated marketing communications perspective |
| publisher |
McGraw Hill |
| publishDate |
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| _version_ |
1742475297035386880 |