The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

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Main Author: John G. Freeland
Format: TEXT
Published: The Dryden Press
Subjects:
As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has faile
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spelling amikomlib-14912016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAThe Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and ProfitabilityJohn G. FreelandAs the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has faileThe Dryden PressTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has faile
spellingShingle As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has faile
John G. Freeland
The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
description
format TEXT
author John G. Freeland
author_facet John G. Freeland
author_sort John G. Freeland
title The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
title_short The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
title_full The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
title_fullStr The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
title_full_unstemmed The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
title_sort ultimate crm handbook strategies and concepts for building enduring customer loyalty and profitability
publisher The Dryden Press
publishDate
_version_ 1742475321173606400

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