The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

The Ultimate CRM Handbook Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

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Bibliographic Details
Main Author: John G. Freeland
Format: TEXT
Published: The Dryden Press
Subjects:
As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has faile
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