The Outside-in Corporation: how to Build a Customer-Centric Organization for Breakthrough Results

The Outside-in Corporation: how to Build a Customer-Centric Organization for Breakthrough Results

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Bibliographic Details
Main Author: Barbara E. Bund
Format: TEXT
Published: McGraw Hill
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Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center. Business strategies and company-wide initiatives must be based on customer needs, even when little ha
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