Global Brand Integrity Management: how to protect your product in todays competitive environment

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Bibliographic Details
Main Author:	Richard S. Post
Format:	TEXT
Published:	McGraw Hill
Subjects:	The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external a
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id	amikomlib-1515
record_format	oai_dc
spelling	amikomlib-15152016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Brand Integrity Management: how to protect your product in todays competitive environmentRichard S. PostThe integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external aMcGraw HillTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external a
spellingShingle	The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external a Richard S. Post Global Brand Integrity Management: how to protect your product in todays competitive environment
description
format	TEXT
author	Richard S. Post
author_facet	Richard S. Post
author_sort	Richard S. Post
title	Global Brand Integrity Management: how to protect your product in todays competitive environment
title_short	Global Brand Integrity Management: how to protect your product in todays competitive environment
title_full	Global Brand Integrity Management: how to protect your product in todays competitive environment
title_fullStr	Global Brand Integrity Management: how to protect your product in todays competitive environment
title_full_unstemmed	Global Brand Integrity Management: how to protect your product in todays competitive environment
title_sort	global brand integrity management: how to protect your product in todays competitive environment
publisher	McGraw Hill
publishDate
_version_	1742475327316164608

Global Brand Integrity Management: how to protect your product in todays competitive environment

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