E-Marketing Strategy

E-Marketing Strategy

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Bibliographic Details
Main Author: Ian Chaston
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis: 1. MANAGING IN AN E-COMMERCE WORLD 2. E-BUYER BEHAVIOUR 3. MAPPING THE E-MARKET SYSTEM 4. E-COMMERCE COMPETENCE 5. E-MARKET POSITIONING AND COMPETITIVE ADVANTAGE 6. SELECTING E-STRATEGIES AND CONSTRUCTING AN E-PLAN 7. E-COMMERCE INNOVATION 8. E-
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