Customer Relationship Management Getting It right

Customer Relationship Management Getting It right

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Main Author: Judith W. Kincaid
Format: TEXT
Published: Prenhallindo
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This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, foc
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id amikomlib-1877
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spelling amikomlib-18772016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTACustomer Relationship Management Getting It rightJudith W. KincaidThis book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, focPrenhallindoTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, foc
spellingShingle This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, foc
Judith W. Kincaid
Customer Relationship Management Getting It right
description
format TEXT
author Judith W. Kincaid
author_facet Judith W. Kincaid
author_sort Judith W. Kincaid
title Customer Relationship Management Getting It right
title_short Customer Relationship Management Getting It right
title_full Customer Relationship Management Getting It right
title_fullStr Customer Relationship Management Getting It right
title_full_unstemmed Customer Relationship Management Getting It right
title_sort customer relationship management getting it right
publisher Prenhallindo
publishDate
_version_ 1742475422407327744

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