Customer Relationship Management Getting It right

Customer Relationship Management Getting It right

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Bibliographic Details
Main Author: Judith W. Kincaid
Format: TEXT
Published: Prenhallindo
Subjects:
This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, foc
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