Marketing Management
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amikomlib-19002016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing ManagementPhilip KotlerSynopsis: 1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Prentice HallTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Synopsis: 1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring |
| spellingShingle |
Synopsis: 1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Philip Kotler Marketing Management |
| description |
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| format |
TEXT |
| author |
Philip Kotler |
| author_facet |
Philip Kotler |
| author_sort |
Philip Kotler |
| title |
Marketing Management |
| title_short |
Marketing Management |
| title_full |
Marketing Management |
| title_fullStr |
Marketing Management |
| title_full_unstemmed |
Marketing Management |
| title_sort |
marketing management |
| publisher |
Prentice Hall |
| publishDate |
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| _version_ |
1742475428784766976 |