Marketing Management

Marketing Management

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Bibliographic Details
Main Author: Philip Kotler
Format: TEXT
Published: Prentice Hall
Subjects:
Synopsis: 1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring
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