Lovelock, C. Services Marketing in Asia: Managing People, Technology and Strategy. Prentice Hall.
Chicago Style (17th ed.) CitationLovelock, Christopher. Services Marketing in Asia: Managing People, Technology and Strategy. Prentice Hall.
MLA (8th ed.) CitationLovelock, Christopher. Services Marketing in Asia: Managing People, Technology and Strategy. Prentice Hall.
Warning: These citations may not always be 100% accurate.