Services Marketing in Asia : Managing People, Technology and Strategy

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Main Author:	Christopher Lovelock
Format:	TEXT
Published:	Prentice Hall
Subjects:	This is an adaptation of Lovelocks best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the
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id	amikomlib-1901
record_format	oai_dc
spelling	amikomlib-19012016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAServices Marketing in Asia : Managing People, Technology and StrategyChristopher LovelockThis is an adaptation of Lovelocks best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining thePrentice HallTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	This is an adaptation of Lovelocks best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the
spellingShingle	This is an adaptation of Lovelocks best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the Christopher Lovelock Services Marketing in Asia : Managing People, Technology and Strategy
description
format	TEXT
author	Christopher Lovelock
author_facet	Christopher Lovelock
author_sort	Christopher Lovelock
title	Services Marketing in Asia : Managing People, Technology and Strategy
title_short	Services Marketing in Asia : Managing People, Technology and Strategy
title_full	Services Marketing in Asia : Managing People, Technology and Strategy
title_fullStr	Services Marketing in Asia : Managing People, Technology and Strategy
title_full_unstemmed	Services Marketing in Asia : Managing People, Technology and Strategy
title_sort	services marketing in asia : managing people, technology and strategy
publisher	Prentice Hall
publishDate
_version_	1742475428991336448

Services Marketing in Asia : Managing People, Technology and Strategy

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