Global Marketing Management
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amikomlib-19032016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing ManagementWarren J. KeeganSynopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing.II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global MaPrentice HallTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing.II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Ma |
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Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing.II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Ma Warren J. Keegan Global Marketing Management |
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TEXT |
author |
Warren J. Keegan |
author_facet |
Warren J. Keegan |
author_sort |
Warren J. Keegan |
title |
Global Marketing Management |
title_short |
Global Marketing Management |
title_full |
Global Marketing Management |
title_fullStr |
Global Marketing Management |
title_full_unstemmed |
Global Marketing Management |
title_sort |
global marketing management |
publisher |
Prentice Hall |
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1742475429530304512 |