Global Marketing Management

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Main Author: Warren J. Keegan
Format: TEXT
Published: Prentice Hall
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id amikomlib-1903
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spelling amikomlib-19032016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing ManagementWarren J. KeeganSynopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing.II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global MaPrentice HallTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing.II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Ma
spellingShingle Synopsis: I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing.II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Ma
Warren J. Keegan
Global Marketing Management
description
format TEXT
author Warren J. Keegan
author_facet Warren J. Keegan
author_sort Warren J. Keegan
title Global Marketing Management
title_short Global Marketing Management
title_full Global Marketing Management
title_fullStr Global Marketing Management
title_full_unstemmed Global Marketing Management
title_sort global marketing management
publisher Prentice Hall
publishDate
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