Global Marketing
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amikomlib-19082016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal MarketingWarren J. KeeganThis paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade prePrentice HallTEXT |
| institution |
Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade pre |
| spellingShingle |
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade pre Warren J. Keegan Global Marketing |
| description |
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| format |
TEXT |
| author |
Warren J. Keegan |
| author_facet |
Warren J. Keegan |
| author_sort |
Warren J. Keegan |
| title |
Global Marketing |
| title_short |
Global Marketing |
| title_full |
Global Marketing |
| title_fullStr |
Global Marketing |
| title_full_unstemmed |
Global Marketing |
| title_sort |
global marketing |
| publisher |
Prentice Hall |
| publishDate |
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| _version_ |
1742475430979436544 |