Cyberbranding brand building in the digital economy

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Main Author:	Deirdre Breakenrisdge
Format:	TEXT
Published:	Prenhallindo
Subjects:	Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to cr
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id	amikomlib-1938
record_format	oai_dc
spelling	amikomlib-19382016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTACyberbranding brand building in the digital economyDeirdre BreakenrisdgeFramework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to crPrenhallindoTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to cr
spellingShingle	Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to cr Deirdre Breakenrisdge Cyberbranding brand building in the digital economy
description
format	TEXT
author	Deirdre Breakenrisdge
author_facet	Deirdre Breakenrisdge
author_sort	Deirdre Breakenrisdge
title	Cyberbranding brand building in the digital economy
title_short	Cyberbranding brand building in the digital economy
title_full	Cyberbranding brand building in the digital economy
title_fullStr	Cyberbranding brand building in the digital economy
title_full_unstemmed	Cyberbranding brand building in the digital economy
title_sort	cyberbranding brand building in the digital economy
publisher	Prenhallindo
publishDate
_version_	1742475438920302592

Cyberbranding brand building in the digital economy

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